Skincare brand A Solution announced Wednesday the launch of its men's "Active All-in-One" line, a two-product set designed for male skin.
The new products were developed with the characteristics of male skin in mind — including excess sebum production and frequent shaving irritation — and are formulated to care for the scalp, face and body. Each comes in a 25-milliliter size suitable for travel or exercise.
The A Solution Active All-in-One Wash combines shampoo, face and shaving cleanser, and body wash in a single product. It carries a functional certification for soothing acne-prone skin and has completed human-application testing for skin temperature reduction.
The A Solution Active All-in-One Lotion is an essence-type moisturizer containing a low-molecular hyaluronic acid complex, panthenol and trehalose to help form a moisture barrier. It has completed both skin irritation testing and a human-application trial for calming post-shave irritation.
Both products go on sale Wednesday at GS25 convenience stores. A cross-purchase buy-one-get-one offline promotion runs through Aug. 31.
A brand representative at A Solution said the two products were "designed for male consumers who want to easily care for their scalp and skin anytime, anywhere after a workout," adding that the company would continue to release products reflecting men's skin characteristics and lifestyle.
andy@heraldcorp.com
