Sales jump 50-fold after joining Lotte On as platform expands onboarding program

Lotte Shopping's e-commerce platform Lotte On is expanding an onboarding program that supports the early growth of newly listed fashion and beauty brands.

Since early this year, Lotte On has run the program for high-potential new brands, offering benefits such as main banner placements, curated promotional events and discounts.

In the first half of this year, the program introduced more than 20 new brands to the platform. Some saw their sales jump as much as 50 times compared with the previous month after joining. This month, Lotte On will add Emis, The Saem and Off Hours.

"We will continue to discover brands with strong growth potential and deliver new value through differentiated marketing," said Kim Da-som, head of Lotte On's sales marketing team.