Aestura named No. 1 dermocosmetic skincare brand in South Korea by Euromonitor

Amorepacific announced Thursday that its derma brand Aestura has been named the No. 1 dermocosmetic skincare brand by sales in South Korea by Euromonitor International.

Aestura traces its roots to Pacific Pharma, where its derma heritage began in 1982, and was built on Amorepacific's research expertise. The brand entered the dermocosmetics market through hospital and dermatology channels in 2008, then helped bring derma cosmetics to a mainstream audience when it introduced the Atobarrier365 Cream at CJ Olive Young in 2018.

The Atobarrier365 Cream remains the brand's bestseller. Designed as a barrier-moisturizing care solution for sensitive skin, it sells at a rate of one unit every five seconds. The product has also won the top spot in the cream category at the CJ Olive Young Awards for two consecutive years.

Aestura is also accelerating its global push. After entering major Asian markets including Japan, Vietnam and Thailand, the brand launched at Sephora in the United States last year. This year it expanded its sales channels into key European markets, with products now available at Sephora across approximately 860 stores in 19 countries.

"We will grow into a globally recognized derma brand by bringing our domestically proven sensitive-skin solutions to markets around the world," an Aestura official said.