Dong-A Otsuka unveils new Narangd Cider ad featuring RESCENE

Dong-A Otsuka released a new advertisement for its Narangd Cider brand featuring new model RESCENE on Friday through its official SNS channels and on television.

In the ad, RESCENE rides along a coastal road in a vehicle, singing the brand's jingle — "Come to me, come to me, come to Narangd, come to Narangd, come to Narangd" — before enjoying a spread of food and Narangd Cider to capture the brand's signature refreshing feel.

Dong-A Otsuka said it had chosen RESCENE as its model because the artist's focus on substance over spectacle aligns with the brand's identity of offering only zero-sugar products since its 2010 launch.

"We expect RESCENE's bright and easygoing image to harmonize with Narangd Cider's brand identity, broaden our connection with consumers and boost brand affinity," said Choi Yong-hun, advertising manager at Dong-A Otsuka.