Hyundai Marine & Fire Insurance's YouTube channel wins service innovation award at Social i Awards 2026

Hyundai Marine & Fire Insurance announced Friday that its official YouTube channel won the Service Innovation Award at the Social i Awards 2026, recognized for its thoughtful approach to content aimed at children and caregivers.

The Social i Awards is an annual ceremony hosted by the Korea Internet Professionals Association and organized by the iAwards Committee. A panel of roughly 4,000 domestic internet professionals evaluates the Instagram accounts, YouTube channels and digital videos of companies and public institutions across five categories: visual, brand, content, marketing and service.

The insurer's YouTube channel has consistently produced content under a "build-up parenting" philosophy — encouraging caregivers to grow alongside their children in their own way, rather than prescribing a single correct approach to child-rearing, in keeping with the company's position as a leading provider of children's insurance.

Two series drew particular praise from both viewers and judges: "Woori Ayi Yeonguso" (Our Child Lab), which explores child psychology through neuroscience in collaboration with brain scientist Jang Dong-seon, and "Annyeong, Nae Moheom" (Hello, My Adventure), which carries the message that children grow when parents take a step back. Judges said the content gave parents confidence in their own ability to raise their children well.

The judging panel noted that the videos addressed parents' real-world concerns while fostering warmth and empathy. They also said the series demonstrated both expertise and practical value by bringing in specialists to respond to parenting questions.

In addition to the YouTube Service Innovation Award, Hyundai Marine & Fire Insurance's official Instagram account and direct blog each took top honors in the non-life insurance category, giving the company wins across three categories at this year's ceremony.

"We will continue working to be a reliable partner in helping parents and children grow together, through YouTube content that deepens understanding of children and offers a positive direction for parenting," a company official said.