Fruit-and-vegetable juices gain traction as heatwave drives up fresh produce prices

GS Shop said Tuesday that demand for fruit-and-vegetable juices has surged amid the prolonged summer heat. As fresh produce prices climb, juices — relatively affordable and easy to store — are drawing attention as a substitute food option.

GS Shop has been expanding its juice product lineup since last year to meet that demand. With health-conscious consumers in their 40s and 50s — the platform's core customer base — adding to the trend, juice order values rose 279 percent in June and 244 percent in July compared with the same months last year. Recent broadcasts have also reflected the strong appetite: a "Pomi Tomato Juice" airing on Aug. 3 drew roughly 3,500 orders within an hour.

GS Shop will continue its cold-pressed juice sales this week. "Highland Blueberry Juice" is set to air Thursday at 8:45 p.m., followed by "Boneld Karrot Juice" on Friday at 6 a.m.