'Summer Final' runs through Aug. 31 at Evezary Mall
Over 120 products on offer, from hanji and bamboo to contact-cooling fabrics
Cooling bedding demand grows as brands push late-summer promotions
As summer winds down, bedding brands are racing to clear cooling-product inventory and capture last-minute demand. Evezary is holding an end-of-season sale with discounts of up to 50 percent on more than 120 cooling bedding items.
The company announced Tuesday that its official online store, Evezary Mall, will run a cooling bedding discount event called "Summer Final" through Aug. 31.
The sale covers more than 120 products, ranging from bedding made with natural cooling materials — including rayon, bamboo and hanji — to more than 20 contact-cooling items. All sale products are available at up to 50 percent off their regular prices.
Featured products include this summer's new releases, "Haven" and "FreeCool." Haven uses rayon fabric to enhance breathability and moisture absorption, while FreeCool and other contact-cooling bedding use materials that rapidly draw heat away from the skin on contact.
The lineup has also expanded beyond summer duvets and mattress pads to include cooling sofa pads and cooling body pillows.
Cooling bedding has become a key segment of the summer bedding market in recent years. Evezary previously reported that sales of summer products made with contact-cooling yarn in May 2022 were 5.5 times higher than in the same month the previous year. Since then, the company has steadily expanded its contact-cooling lineup alongside its traditional rayon and modal offerings.
This sale continues that dual approach, pairing natural-fiber and functional-yarn products. Natural cooling bedding in the event features the company's proprietary cooling fabric "Caretex Cool," made primarily from plant-based fibers, along with "Atocool" finishing that uses xylitol and green tea extract. Evezary has applied xylitol-based Atocool finishing to its summer bedding in previous seasons as well.
Contact-cooling products use functional cooling yarns, including "Duralon" from Huvis and "Forpe" from Kolon Industries.
"As summers grow longer and heat waves and tropical nights persist, we wanted to give customers a chance to experience cooling bedding with our best end-of-season offers," said Park In-ho, head of Evezary's online team. "We have put together a wide range of options, from natural-fiber bedding to functional contact-cooling products."
hong@heraldcorp.com