Dongwon F&B announced Tuesday the launch of more than 110 products in its "2026 Chuseok Gift Set" lineup, targeting health-conscious consumers.
The company expanded its Dongwon Tuna gift set lineup by about 20 percent. The new range features tuna gift sets combining high-protein "Light Standard" cans — each 135-gram can contains 25 grams of protein — with flavored tuna varieties such as chili and vegetable tuna. A gift set built around two new "Super Tuna" products is also available: "Protein30," which contains 30 grams of protein per can, and "Low-Sodium Yellowfin," which cuts sodium by 70 percent.
Yangban Gim, marking its 40th anniversary this year, has prepared seaweed gift sets that include premium products such as gopchang dolkim, gamtae and maesaengi varieties. The company also expanded its lineup of canned seaweed gift sets and refreshed the packaging design across the seaweed gift set range.
The lineup also includes avocado oil gift sets made with oil imported directly from Spain, low-sugar gift sets featuring allulose, and a variety of value-oriented assorted gift sets.
A newly designed "Dongwon Tuna LINE FRIENDS Edition" packages high-protein Dongwon Tuna in boxes featuring characters from IPX's LINE FRIENDS brand. The company is also releasing a "BTS Jin Super Tuna Gift Set" featuring BTS member Jin; the product sold more than 40,000 sets combined during the previous chuseok and Lunar New Year seasons.
Dongwon Mall, the company's dedicated online food shopping platform, is running a pre-order promotion through Aug. 31. Shoppers can receive department store gift cards worth up to 300,000 won ($212) depending on the purchase amount, and the service allows customers to select a preferred delivery date when placing a pre-order.
"As a leading brand that has shaped holiday gift-giving trends, we have put together a rich selection of gift sets that offer both health benefits and value," a Dongwon F&B official said. "We will continue to introduce gift sets that reflect what consumers want."
andy@heraldcorp.com
