Hite Jinro Beverage teams up with Drop Drop Drop for 'Hite Zero 0.00 Deli Bag'

Hite Jinro Beverage announced Tuesday it is launching the "Hite Zero 0.00 Deli Bag," developed in collaboration with lifestyle brand Drop Drop Drop.

The partnership was prompted by the release of Hite Zero 0.00 Lemon & Yuja, the brand's new summer product. The deli bag incorporates Hite Zero 0.00's logo and signature blue color into Drop Drop Drop's distinctive design. Its insulated lining keeps canned beverages and light snacks at temperature, making it suitable for vacations, picnics, camping and everyday use.

To mark the collaboration, Hite Jinro Beverage plans to give the co-branded deli bag free to customers who purchase two boxes of Hite Zero 0.00 Lemon & Yuja through its official online store, Jinro Tonic Mall, and select online marketplaces.

"We will continue to offer differentiated brand experiences through a variety of collaborations that naturally connect our products with consumers' lifestyles," a company official said.