Maserati Korea to cover fuel costs for Grecale buyers through September

Italian luxury car brand Maserati said Tuesday it will run a limited-time fuel support program for buyers of its Grecale luxury SUV, aimed at easing ownership costs amid persistently high fuel prices.

Customers who purchase any trim of the 2026 Grecale will receive fuel benefits worth up to 8.41 million won ($5,940) — equivalent to 5 percent of the vehicle price. The program runs through the end of September.

Maserati said the benefit would allow customers to drive approximately 30,000 kilometers without worrying about fuel costs. The fuel support varies by trim: buyers of the base trim, priced at 112.7 million won, receive about 5.63 million won in fuel benefits; those choosing the Modena trim, priced at 121.1 million won, receive about 6.05 million won; and buyers of the high-performance flagship Trofeo trim, priced at 168.2 million won, receive the maximum benefit of about 8.41 million won.

The Grecale Trofeo is powered by an F1-derived V6 Nettuno engine producing up to 530 horsepower. The 2026 base trim delivers 330 horsepower, a 10 percent improvement over the previous model, while the Modena trim comes equipped with a mild hybrid system for a balance of efficiency and performance.

Depending on the trim, premium features such as a Sonus Faber high-end audio system, a climate package and a tech assistant package are included as standard.

All Grecale models also come with a five-year unlimited-mileage warranty and a three-year maintenance program, giving customers comprehensive after-purchase support.

"We prepared this program to ease the fuel cost burden on our customers in Korea who love Maserati, amid the ongoing high fuel price environment, and to let them fully experience the powerful performance of the upgraded Grecale," said Gaurav Thapa, head of Maserati Korea. "This will also be an ideal opportunity to experience even the Trofeo trim, with its high-performance V6 Nettuno engine, under attractive terms."

Meanwhile, Maserati Korea has been broadening its customer outreach through various marketing initiatives, including the "Grecale Donna" campaign, which offers a range of benefits to women purchasing the Grecale. The campaign extends beyond the purchase itself to cover vehicle maintenance and lifestyle experiences.