Toyota Korea hosts motorsport experience program at Connect Two through Aug. 24

Toyota Korea announced Tuesday it is holding a customer-participation event, "Toyota Gazoo Racing Experience Day," at Connect Two, a cultural complex in Jamsil, Seoul, through Aug. 24.

Now in its third year, the event is designed to let customers experience the motorsport philosophy and driving spirit of Toyota Gazoo Racing (TGR) through a range of interactive activities: vehicle exhibitions, a racing simulator, mini-car racing, a prize-machine and a live broadcast of the Super Race championship.

During the event, visitors can view a special exhibition of the GR86 sports car alongside brand content covering the history and philosophy of Toyota Gazoo Racing and the key features of the GR86.

A limited-run "TGR Special Menu" will also be available throughout the event. Offerings include the TGR Champions Smoothie, inspired by the drink favored by the Toyota Gazoo Racing World Rally Team (TGR-WRT); the TGR Rookie Smoothie, aimed at younger visitors; and a Jeju Hallasan Croissant made with tangerine jam from Young Farmers grower Oh Jae-seong. The Jeju Hallasan Croissant is a Connect Two specialty personally recommended by master driver "Morizo."

Various events will be held for customers who purchase TGR Special Menu items. The top 20 participants by lap time in the TGR Racing Simulator game will each receive two tickets to the 2026 O-NE Super Race Championship race at Yongin Speedway on Aug. 22. A prize-machine event offering TGR collection items, mini-cars and other goods will also be held.

In addition, a "TGR Mini-Car Assembly Class and Racing" event — in which participants build and race their own mini-cars — will be held Aug. 15 and 16 and again Aug. 22 and 23. On Aug. 22, Connect Two will also broadcast the fifth round of the 2026 O-NE Super Race Championship live.

"We hope this Toyota Gazoo Racing Experience Day gives more customers a chance to feel firsthand the philosophy of TGR and the joy of driving that motorsport brings," said Lee Byung-jin, vice president of Toyota Korea. "Motorsport is the starting point of the TGR brand's pursuit of making ever-better cars. We will continue to roll out a variety of programs that bring customers closer to motorsport culture."

Meanwhile, Toyota Korea is expanding its customer engagement efforts with a range of marketing activities, including "TGR Rally Play" — its first rally program open to the general public — scheduled for Sept. 5 in Boryeong, South Chungcheong Province, at Aju Auto University and surrounding areas.