Mercedes-Benz Korea unveils '1886 German Cheesecake' with Chef Son Jong-won

Mercedes-Benz Korea announced Wednesday that it is selling the "1886 German Cheesecake," developed in collaboration with Chef Son Jong-won through its brand partnership program "Benz Mate," exclusively at Mercedes-Benz Studio Seoul.

The cheesecake draws inspiration from the Patent Motorwagen, the world's first automobile, for which Karl Benz filed a patent in 1886. Its design evokes the vehicle's silhouette while incorporating a traditional German cheesecake recipe, capturing both the origins of the Mercedes-Benz brand and its German heritage.

Lee Sang-guk, executive vice president of digital, marketing and communications at Mercedes-Benz Korea, said the company has been expanding the brand's history and values into everyday customer experiences centered on Mercedes-Benz Studio Seoul. "Through this collaboration, we hope customers can connect with the origins and history of Mercedes-Benz in a more approachable way, and create special memories at Mercedes-Benz Studio Seoul with the 1886 German Cheesecake," he said.

The cheesecake is built on a base of milk chocolate and cheese, with blueberry and cherry compote added to sections shaped after the Patent Motorwagen's front and rear wheels, respectively. Raspberry compote, freeze-dried popping candy and kirsch syrup are also available as optional accompaniments.

To mark the launch, Mercedes-Benz Korea held a customer event Monday for members of its "Benz Circle" membership program, at which Chef Son personally introduced the product's development process and concept.

"Reinterpreting the Patent Motorwagen — which opened a new era of mobility in 1886 on three wheels — and 140 years of Mercedes-Benz history into a single dessert was a truly special experience," Son said. "I hope people enjoy a one-of-a-kind experience alongside this story-filled dessert."

Meanwhile, Mercedes-Benz Korea recently ranked first for the 12th consecutive year in the imported automobile dealership category and the sixth consecutive year in the certified pre-owned imported vehicle category in the 2026 Korea Service Quality Index, a customer-contact survey administered by Korea Management Association Consulting.