Coupang tops all age groups in shopping app users; Chinese rivals take second

Coupang Inc ranked first in monthly active users across all age groups among major general shopping apps, according to new data released Wednesday.

Retail analytics firm Wise App·Retail announced Wednesday that it had surveyed monthly active users by age group for major general shopping apps in July.

Chinese commerce apps claimed second place in most age groups. AliExpress ranked second among users in their 30s and younger, while Temu took second among those in their 50s and older. Among users in their 40s, Naver Plus Store ranked second.

Rankings from third to fifth varied by age group. Among users in their teens and younger, the order was Temu, 11Street and Naver Plus Store. Users in their 20s ranked Temu, Naver Plus Store and 11Street, while those in their 30s placed Naver Plus Store, Temu and 11Street. Among users in their 40s, the order was AliExpress, Gmarket and 11Street. Those in their 50s ranked AliExpress, 11Street and Gmarket, while users 60 and older placed 11Street, Naver Plus Store and AliExpress.

The survey was based on a sample of Korean Android and iOS smartphone users.