'I'm quitting games starting today': Elementary schoolers' Samsung Biologics field trip goes viral with 2.6M views

"Guys, I'm quitting games starting today."

A lighthearted exchange between elementary school students riding a Samsung Biologics employee commuter bus during a field trip has gone viral online.

A shorts clip titled "What Happens When Elementary Schoolers Ride a Premium Bus," posted by the YouTube channel "Teacher Lee's Video Diary," surpassed 2.63 million views within a week of being uploaded, as of Wednesday.

The channel is run by Lee Chang-won, a homeroom teacher at an elementary school in Incheon, and mainly documents his educational activities beyond regular classroom instruction. It has amassed more than 180,000 subscribers, drawing attention for Lee's passionate care for his students and the easy chemistry between a dedicated educator and pupils who genuinely enjoy his lessons.

The field trip episode — a visit to Samsung Biologics' headquarters — is the clip generating the buzz. The company arranged a premium commuter bus for the visiting students.

When the children exclaimed, "I've never been on a bus like this in my life!" and "This is so fancy and comfortable — I don't want to get off," Lee quipped that they would need to get a job at Samsung to ride it every day. The students fired back that they would start studying right away, drawing laughs from viewers.

The field trip came about after Lee approached the company directly, hoping to show his students the real-world operations of one of South Korea's key future industries. Samsung Biologics issued the children one-day employee badges and arranged a tour of its core biopharmaceutical manufacturing processes, including cell culture, purification and filling.

The program also included a hands-on career education session in which students worked through adapted versions of the Samsung Group Aptitude Test, known as the GSAT — the company's standard entry exam — with questions modified by Lee to suit an elementary school level. Students also delivered PowerPoint presentations on Samsung Biologics in the main auditorium of the company's on-site Bio Plaza.

One student who presented said the biotech industry goes "beyond simply manufacturing medicine — it is meaningful work that protects human lives and makes the world a warmer place," adding that she hoped South Korea's biotech capabilities would "become a source of hope for patients around the world."

As the children's unfiltered reactions captured public attention, Samsung Biologics' working conditions and benefits have also come under the spotlight. The company ranked fifth overall in a 2026 survey by recruitment platform Incruit on companies college students most want to work for, and has held the top spot among pharmaceutical and biotech firms for four consecutive years since 2023.

Samsung Biologics' average employee compensation stood at 114 million won ($80,600) as of 2025, a roughly 44 percent jump from 79 million won in 2021, while its employee turnover rate has hit a record low of 1.9 percent. The company's on-site welfare complex, Bio Plaza, is equipped with a clinic, pharmacy, fitness center, hair salon and convenience store, and the firm also offers family medical expense support and a one-to-one personal pension matching program.

The field trip has been credited with both raising awareness of the biotech industry among young students and reinforcing the company's approachable brand image. Lee said he "wanted to catch two birds with one stone — a living social studies lesson and career education," adding that he was "deeply grateful to Samsung Biologics for the opportunity." The company replied in the comments: "Hope to see you again — as a junior colleague."