'Carrots, radishes and pumpkins grew from paper': Moorim Paper opens eco-friendly paper farm pop-up

Moorim, a pulp, paper and advanced materials company, has teamed up with Starfield to run a paper experience event, "Paper Adventure 2026 – Moorim Paper Garden," at Starfield Goyang through Aug. 26.

Paper Adventure, which Moorim launched in 2022 as South Korea's first large-scale paper theme park event, is in its fifth showing this year. Moorim changes the concept each year; this year's theme is "a farm that grows good paper." The company said the event is designed so that visitors can grow and harvest paper themselves.

Moorim Paper Garden draws a parallel between making quality paper and tending healthy crops. Carrots stand for low-carbon paper, radishes for biodegradable paper and pumpkins for recycled paper, mapping each vegetable to a different environmental property of paper. Visitors receive a mission ticket and a paper straw hat to become "paper farmers," then use paper hoes and trowels to harvest paper vegetables or experience the biodegradation process by which paper returns to nature.

Moorim's paper events have a proven track record. The company said last year's event drew more than 5,000 visitors on a single weekend day.

The event reflects Moorim's broader strategy of building its eco-friendly materials business. Its pulp subsidiary Moorim P&P is the only company in South Korea that produces natural virgin pulp, and has expanded into plastic-alternative materials including pulp mold, paper wet wipes and nanocellulose. The push aligns with a broader market shift driven by the EU's tightening packaging regulations and South Korea's policies to reduce single-use plastics, both of which are fueling demand for paper- and pulp-based eco-friendly packaging.

"This Paper Adventure goes beyond simply touching and experiencing paper — we focused on conveying why we need to make and use good paper," a Moorim Paper official said. "We hope visitors come away feeling the value of sustainable paper through the experience of carefully growing and harvesting it themselves, just as one would tend healthy crops."