Dong-A Otsuka (President and CEO Park Chul-ho) said it is running a heat illness prevention campaign with Jeju Special Self-Governing Province from Wednesday through Sept. 6. Dubbed the "Hondi·COOL Campaign," the initiative takes its name from "hondi," a Jeju dialect word meaning "together," with the goal of protecting the safety of both residents and tourists during the heat wave.
The campaign will be held at the Jeju provincial government office, 12 beaches across the island and the Seogwipo Olle Market. Dong-A Otsuka will distribute its Pocari Sweat sports drink to lifeguards and tourists at beaches and to merchants spending long hours outdoors at traditional markets, supporting hydration during the intense summer heat.
"We organized this campaign to look after the health of residents and tourists who remain at their posts even in the sweltering heat," Park said. "We will continue to work with Jeju Island to carry out sustainable health and safety campaigns and do our utmost to protect the health of residents."
pangbin@heraldcorp.com
