Hite Jinro's alcohol-free Terra Zero tops 1.5 million bottles sold within a month of launch

Hite Jinro announced Friday that its alcohol-free beverage Terra Zero had surpassed 1.5 million bottles sold within a month of its launch.

Terra Zero, released June 30, is the first 100% alcohol-free, zero-calorie bottled product in South Korea's retail and food-service channels. It comes in two sizes — 500 milliliters and 330 milliliters. Cumulative sales reached 1.5 million bottles by July, one month after launch.

Hite Jinro is expanding on-site marketing tied to major regional events during the summer peak season. The company operated dedicated booths at the 2026 Busan Night Run, a nighttime running event held at Gwangalli Beach in Busan on Aug. 1, as well as at the Hongcheon River Starlight Music Beer Festival and the Jeonju Gamak Festival.

"Going forward, we will participate in major regional events and consumer engagement programs to expand our reach, so that consumers can naturally choose an alcohol-free bottle product in a variety of settings," a Hite Jinro official said.