Hite Jinro's Toad mascot takes the mound at Dodger Stadium for Korean Heritage Night

Hite Jinro announced Tuesday that it successfully wrapped up its "Korean Heritage Night" event held in partnership with the LA Dodgers.

The event took place Aug. 13 (local time) at Dodger Stadium during the LA Dodgers-Milwaukee Brewers game. Korean Heritage Night is an annual event the Dodgers have hosted since 2016 to strengthen ties with the Korean American community and showcase Korean culture.

Hite Jinro's signature mascot "Toad" dressed in a K-pop star costume and threw a ceremonial first pitch. At a promotional booth inside the stadium, attendees could sample fruit-flavored soju and receive discount coupons redeemable at the in-stadium Jinro Bar. The company also gave away limited-edition fans and keyrings produced in collaboration with the Dodgers, and unveiled a Jinro-branded uniform made by the club.

Hite Jinro has maintained its partnership with the Dodgers for 15 years, having become the first Asian liquor company to sign a deal with the club in 2012. Sales at the Jinro Bar inside Dodger Stadium rose about 85 percent last year compared with the previous year.

"It was an opportunity to communicate directly with local consumers on one of America's most prominent sports stages and share the brand value of Jinro," said Hwang Jeong-ho, executive vice president of Hite Jinro's overseas business division. "We plan to continue expanding our marketing activities that connect sports with K-culture."