Re:nk expands into body care with new Orbital line

Re:nk, the cell derma beauty brand under Hillaby, is expanding its product lineup into the body care market. The brand has launched a new line called Orbital, covering the full routine from cleansing to moisturizing, with two body washes and one body cream.

According to Re:nk, the Orbital name combines "orbit," meaning a path or trajectory, with "vital," conveying energy and vitality. The line applies Re:nk's proprietary ingredient Enercell 2.0, with a focus on skin hydration and balance.

The Orbital Body Wash incorporates three exfoliating ingredients — AHA, PHA and LHA — designed to clear away dead skin cells and impurities during cleansing while retaining moisture afterward. The formula also contains "Ceramide," a compound blending plant cell extracts with five types of ceramide.

The products are sold exclusively through Re:nk's official online store. The body wash is priced at 45,000 won ($32) per unit, while the body cream is 50,000 won. The Orbital Body Care gift set, which bundles a body wash and body cream, is priced at 90,000 won. Some Orbital products are currently available at a discount through the official store.

With the addition of body products, Re:nk is broadening its portfolio beyond its core facial skin care lineup to capture everyday skin care demand. Parent company Hillaby also operates V&A Beauty, the traditional herbal cosmetics brand Olbit and the health supplement brand Healthygrow, in addition to Re:nk. Hillaby also runs Re:nk's official online store.

"The new Orbital line was designed to deliver both fragrance and moisture during the daily shower routine," a Re:nk official said. "We also introduced the gift set with the upcoming Chuseok holiday in mind."