DB Insurance wins grand prize at Social i Awards 2026 for financial services

DB Insurance announced Tuesday that it won the grand prize in the financial services category and the top YouTube prize in the non-life insurance sector at the Social i Awards 2026.

The Social i Awards is South Korea's most prestigious social media awards ceremony, organized by the Korea Association of Information and Telecommunication. A panel of about 4,000 internet professionals evaluates the overall operation of social media channels — including Instagram, YouTube, blogs and Facebook — to select outstanding cases by category. This year's ceremony was held July 23 at the Grand Hall of L Tower in Yangjae, Seoul, with 296 companies participating through 338 social internet services.

The company's official Instagram account, which took the financial services grand prize, centers on "Promi" — the brand's character and promise keeper — to convey the message of "Together, Promise" through everyday stories. The account translates relatable moments from customers' daily lives into webtoons, reels and images optimized for the platform, maintaining active engagement with followers.

Built on that engagement, DB Insurance's official Instagram has amassed about 700,000 followers, establishing itself as the largest social media channel in the insurance industry.

The company's official YouTube channel, which won the non-life insurance sector prize, has more than 610,000 subscribers. It weaves DB Insurance's brand philosophy of "promise" throughout its video content so that customers can experience its meaning naturally in everyday life. The channel delivers brand news, financial and insurance information, and lifestyle safety and health tips in an accessible and engaging format, bringing the concept of "promise" into everyday practice.

"This award is the result of consistently putting our brand motto — 'Together, Promise' — into practice through content that customers can relate to and participate in during their daily lives," a DB Insurance official said. "Going forward, we will communicate more closely with customers as a brand that keeps its 'promise' in everyday life through diverse content."