AliExpress launches 'All In on Brands' sale through Aug. 26

AliExpress said it is running an "All In on Brands" promotion through Aug. 26, showcasing products from globally popular brands organized by category.

The sale covers key categories including electronics, computers and office supplies, home appliances, seasonal lifestyle products, fashion apparel and outdoor gear, with brand offerings rotated by period. Participating brands include JORN, AMD and Lenovo, among others.

Major brand products across all categories are available throughout the promotion. Thursday and Friday are designated "Tech Brand Days," focusing on computers, office supplies and home appliances; Saturday and Sunday feature "Digital Brand Days" centered on electronics and digital products; and Monday and Tuesday highlight outdoor and sports brands as "Outdoor Brand Days." On the final day, Wednesday, Aug. 26, a "Last Call" promotion will bring together top products and discounts one more time.

Products from Brand+, AliExpress's brand-dedicated channel, will also be widely featured. Items listed under Brand+ undergo authenticity verification through an independent third-party inspection body. Brand+ products come with additional discount coupons of up to 15 percent off, and exclusive coupon packs are valued at up to 164,000 won ($116). Shoppers using select mobile payment services or credit cards can receive an additional discount of up to 17,000 won, depending on conditions.

"We will continue to expand products and benefits that reflect Korean consumers' shopping trends and demand, and raise quality and trustworthiness through Brand+," an AliExpress official said.