Suede jackets emerge as fall's must-have, with sales up 124% on 29CM

Suede jackets are gaining momentum ahead of fall.

Transactions for suede outerwear on the fashion platform 29CM rose more than 124 percent year-on-year during the two weeks from Aug. 7 to Aug. 18. Searches for "suede jacket" on the platform also jumped more than 140 percent over the previous week during the same period.

Designer brands are responding with fall arrivals built around the material. Loeuvre is selling its Faux Suede Collarless Layered Jacket, which features a muted khaki-brown tone and a distinctive layered silhouette. Overdueflair's Western Suede Jacket adds cut detailing along the hem and seam lines, while a relaxed overfit and two-way zipper boost its versatility.

29CM is running an "FW Pre-order" campaign through Aug. 31, spotlighting key pieces ranging from transitional outerwear — knitwear, leather jackets, blouson and trench coats — to heavier options such as coats and shearling jackets.

"This fall, suede outerwear is moving well beyond the conventional tailored jacket, with a wide range of distinctive silhouettes — western, high-neck and layered designs — hitting the market, and we expect demand to expand further," a 29CM official said.