Hyundai N to host 'Partner Day' with Jeonbuk Hyundai at K League 1 match

Hyundai Motor's high-performance brand Hyundai N will host a "Hyundai N Partner Day" at Jeonju World Cup Stadium on Saturday, where Jeonbuk Hyundai Motors will face HD FC in a K League 1 match, the company announced Thursday.

The event will feature a range of programs: the launch of a new uniform and muffler designed around a "Green DNA" concept, an N pop-up store, a purchase consultation booth with on-site discount benefits for customers who sign contracts, an escort kids program for children of Hyundai N customers, and a ceremonial kick-off and halftime performance by idol group ONF.

The centerpiece of the event is the new "Green Hell" uniform and muffler, designed by drawing on two green-themed identities — the Nurburgring's nickname "Green Hell," which has become synonymous with Hyundai N, and Jeonbuk Hyundai's own nickname, the "Green Warriors."

The Green Hell uniform and muffler will go on sale in limited quantities through the Hyundai N Collection website and Musinsa starting Thursday, and will also be available at the N pop-up store on match day.

The Jeonbuk Hyundai squad will wear the Green Hell uniform as they walk onto the pitch on match day, with children of Hyundai N customers joining the players as escort kids during the entrance.

Hyundai N will also display six vehicles at Jeonju World Cup Stadium — ranging from mass-production N models including the Ioniq 6 N to motorsport cars — and operate an N pop-up store selling N Collection merchandise, sharing the excitement of motorsport with football fans.

Hyundai N will run a purchase consultation booth at the stadium to showcase its high-performance lineup, offering on-site contract customers a discount of up to 500,000 won ($354).

In addition, idol group ONF will perform the ceremonial kick-off and a halftime show.

Hyundai N is Hyundai Motor's high-performance brand, applying technology developed through motorsport to enhance engine and electrification powertrain, braking, suspension and steering performance — targeting both the thrill of track driving and everyday usability. Its flagship models include the Elantra N and the Ioniq 5 N.

"Hyundai N and Jeonbuk Hyundai are coming together to deliver dynamic energy to our customers," said Park Jun-woo, senior vice president of Hyundai Motor's N Management Division. "It will be a meaningful occasion where the passionate fandoms of Hyundai N and Jeonbuk Hyundai meet, interact and create powerful synergy together."