Hankook & Company Group expands in-house idea platform P.Studio to affiliates

Hankook & Company Group announced Thursday that it is expanding its in-house idea submission platform, P.Studio (Proactive Studio), to major affiliates across the group.

P.Studio is an online platform that encourages employees to actively propose and act on ideas, grounded in the "Proactive Culture" that Chairman Cho Hyun-bum has championed as the group's defining corporate ethos.

The group is rolling out P.Studio sequentially to key affiliates including Hankook Networks, Hankook Engineering Works, Hankook Precision Works, Hanon Systems and Model Solution, in addition to existing users Hankook & Company and Hankook Tire & Technology.

The expansion aims to connect ideas from across the group on a single platform, enabling affiliates to share execution experience and scale promising proposals into group-wide innovation initiatives.

The group has also overhauled the submission process and operating procedures. Employees can now register ideas freely even without knowing which department handles the relevant area, and a nickname-based submission option has been introduced to lower the barrier to participation. Proposals ready for immediate action will be reviewed and advanced quickly through a fast-track process.

In addition, evaluation and awards will focus on the originality of ideas and the results of their execution, and the reward system for outstanding cases has been strengthened.

As part of the broader overhaul of its suggestion system, the group has built a shared "idea base pool" within P.Studio. The pool consolidates ideas gathered through multiple channels — including existing P.Studio submissions, the P.LAB competition, executive innovation proposals, and digital transformation and AI transformation initiatives — into a single searchable repository.

Hankook & Company Group has operated an employee suggestion system since 2012, and expanded and relaunched it as the online platform P.Studio in 2019.

"This expansion of P.Studio lays the groundwork for treating the ideas and execution experience of each affiliate as a shared asset for the entire group," said Oh Yun-jeong, head of the Proactive Culture team at Hankook & Company Group. "We will continue to strengthen our support so that ideas freely proposed and directly executed by employees can drive innovation across the organization."