The second edition of the Jangwi New Town Modumoyeo Festival, a joint community celebration organized by five apartment complexes in Jangwi-dong, Seongbuk-gu, Seoul, has wrapped up successfully.
Known by its shorthand "Jangnyumomo," the festival was launched in 2025 by residents of five Jangwi-dong complexes — Kkumuisup I'Park, Raemian Jangwi First High, Raemian Jangwi Fore County, Kkumuisup Daemyung Luchen and Kkumuisup Kolon Haneulchae. Bringing together roughly 5,000 households, it has established itself as Jangwi New Town's signature community gathering, and this year marked its second edition.
The inaugural event last year turned a car-free street into a stage for complex-by-complex activity booths, a flea market, a communal calligraphy performance, talent shows by residents and food stalls. Participants widely praised it as a special occasion for building neighborly bonds and breaking down the walls between complexes.
The second Jangnyumomo unfolded Saturday along Jangwol-ro 37 with an even cooler and more varied lineup. The car-free venue featured a giant water slide and splash facilities that drew children, teenagers and entire families alike. Resident-run activity booths, a bustling food market and lively cultural performances rounded out the program, turning the street into a festival ground where every generation laughed and played together.
"After moving to Jangwi-dong in 2024, I didn't have many chances to get close to my neighbors," said a 38-year-old resident surnamed Lee. "At last year's Jangnyumomo I was able to open up and naturally mingle with many of them. This year the whole family came out, and watching and laughing along with our talented neighbors' performances made me feel even more attached to Jangwi-dong."
Resident performers were among the day's highlights. Jin Jun-ho, who earned the nickname "Jangwi New Town's No. 1 singer" after finishing runner-up in the talent contest at the first Jangnyumomo, took the stage again and drew loud applause with his rendition of Kim Gun-mo's "First Love." Shin Yu-sik, a saxophonist and fellow Jangwi New Town resident, had the crowd of all ages swaying with a varied set of melodies.
Jeon Yo-han then performed "Jjeoreo" by Ttungs, drawing an overwhelming response from the children in the crowd. After an impromptu turn with young audience members who rushed the stage, he revealed he was a teacher and quipped, "Kids — please try not to use 'jjeoreo' in everyday life," sending the crowd into fits of laughter.
Seongbuk-gu Mayor Lee Seung-ro said he was deeply moved and proud to see residents coming together on their own to break down barriers between neighbors and build a culture of coexistence across complexes. "We will spare no administrative or fiscal support to ensure that resident-led community activities continue to thrive throughout Jangwi New Town and across Seongbuk-gu," he said.
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