Cass holds '2026 CassCool Festival' at Seoul Land

Attendees enjoy a K-pop performance at the 2026 CassCool Festival, an outdoor music festival held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]

Cass held its outdoor music festival, the 2026 CassCool Festival, at Seoul Land on Saturday, featuring a star-studded lineup and water shows. Now in its fourth year, the festival drew about 20,000 attendees, who enjoyed performances spanning multiple genres, water shows and a range of brand experience programs all in one venue.

A visitor tries out the Swag Shop, a DIY customization zone where attendees can personalize CassCool merchandise, at the 2026 CassCool Festival held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]

Visitors refreshed themselves with ultra-fresh Cass Fresh draft beer at the on-site Cass Fresh Zone. A DIY customization booth called the Swag Shop let festivalgoers personalize CassCool merchandise to their own taste, while a stage area in front of the Fresh Stage offered space to enjoy the music freely.

A visitor enjoys the CassCool ride at the 2026 CassCool Festival held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]

Attendees enjoy fresh draft beer at the 2026 CassCool Festival held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]

A diverse roster of artists — including Monsta X, Highlight, Hyorisoo, QWER, Lee Chang-sub, Sandara Park, Lucy and Touched — took the stage, delivering performances across K-pop, rock and EDM. Sets ran across three stages named Fresh, Lemon and Zero, with water shows rounding out the festivities.

pangbin@heraldcorp.com