Stellantis opens integrated Jeep-Peugeot showroom in Gangnam

Stellantis Korea on Tuesday unveiled the Stellantis Brand House (SBH) Gangnam-Seocho showroom, an integrated space in one of Seoul's premier import-car districts where customers can explore both Jeep and Peugeot under one roof.

Operated by KCC Mobility, the Gangnam-Seocho location is the 12th SBH showroom in South Korea. Situated at the heart of Seocho-dong's import-car strip — where many leading foreign-brand showrooms are concentrated — the facility serves as a key touchpoint for Greater Seoul customers of both brands.

The single-story space spans 641 square meters and can display up to eight vehicles — four Jeep models and four Peugeot models. Both brands' latest corporate identities are applied throughout, allowing customers to compare two distinctly different marques side by side. Rather than simply placing the two brands in a shared space, the showroom maintains each brand's identity in sharp relief while connecting them into a single, coherent customer experience.

The Jeep zone draws on the brand's signature seven-slot grille along with autumn-leaf and mud tones to evoke the freedom, adventure and outdoor spirit associated with the storied SUV nameplate. The Peugeot zone pairs black and blue tones with a lion-head graphic wall, capturing the refined, sensory atmosphere characteristic of the French brand.

Service integration is set to follow the sales network expansion. KCC Mobility's existing Peugeot Seongdong service center currently provides temporary Jeep maintenance alongside its Peugeot work, supporting customers of both brands. After a facility renovation scheduled for completion later this year, it will reopen as an official SBH service center.

"The SBH Gangnam-Seocho showroom is a strategic Seoul hub that connects the distinct personalities of Jeep and Peugeot into a single, high-quality customer experience," said Bang Sil, chief executive of Stellantis Korea. "We will improve customer accessibility in one of the country's leading import-car districts and deliver a more convenient, consistent experience from purchase through after-sales care."

Stellantis Korea plans to expand its nationwide SBH network to 14 locations by 2027. The company will continue strengthening its integrated sales and service network in key commercial districts to improve customer accessibility and service convenience, while also raising the brand competitiveness of both Jeep and Peugeot.

Meanwhile, Stellantis Korea posted sales of 195.9 billion won ($142 million) and an operating profit of 4.8 billion won last year. This year, the company will focus on recovering sales through improvements to the customer experience and overall business fundamentals.