Nongshim joins CJ Olive Young, Sanrio collab with two new snacks

Nongshim announced Tuesday it is joining a collaboration campaign between CJ Olive Young and Sanrio Characters.

The snack maker will take part in the "Oliveyoung Pick" campaign in September, which combines regional Korean foods with Sanrio characters. As part of the campaign, Nongshim will launch two new snacks — Chicken Leg Nugget Seasoned Chicken Flavor and Potato Chip Sweet Corn Flavor — on Sunday.

Both products reimagine regional Korean specialties as Nongshim snacks. The Chicken Leg Nugget Seasoned Chicken Flavor draws inspiration from Suwon's whole fried chicken, while the Potato Chip Sweet Corn Flavor is based on Gangwon Province corn.

Throughout September, Nongshim will also operate a pop-up store at CJ Olive Young Central Myeong-dong Town under the theme "Nongshim K-Snack Tour." The store will feature the two new products alongside four items from the "Nongshim K-Bakery Snack" lineup, two Chicken Leg snacks from the "Nongshim K-Chicken Snack" range, and two varieties of potato chips.

"We will continue to expand consumer experiences that showcase the appeal of Nongshim K-Snacks through diverse products and marketing," a Nongshim official said.