Korean dessert brand Yoajeong showcased a special dessert lineup at "Hyundai Terrace #01 Summer Ice Treat," an event held Aug. 20-23 at the Hyundai Mobility Japan customer experience center in Osaka.
For the pop-up, Yoajeong prepared a limited-edition dessert set available at the event only. The complimentary set included a parfait already popular at Lawson convenience stores across Japan, a special Dubai Chewy Cookie baked in the shape of a Hyundai Motor vehicle, and Yoajeong yogurt caramel-flavored popcorn.
The brand also focused on visual presentation to engage visitors. Outside the Osaka center, Yoajeong displayed a branded logo sign and a specially wrapped vehicle, both serving as photo zones.
"We will use this event as a springboard to spread the appeal of K-desserts across Japan and solidify our position as a global brand," a Yoajeong official said.
spa@heraldcorp.com
