Paldo Bibimmyeon player card registrations top 3 million in KBO promotion

Player card registrations for the "KBO Paldo Bibimmyeon Promotion," a joint campaign by Paldo and the Korea Baseball Organization (KBO), have surpassed 3 million, the companies announced Wednesday.

The promotion, which launched in June, reached 1 million registrations within a month and has since grown to 3 million in under three months. Key interactive features — including game outcome predictions and starting lineup position assignments — have drawn more than 100,000 cumulative entries.

Consumers can register player cards on a dedicated event page and take part in activities such as building starting lineups, assigning player positions and predicting game results. Scores are updated based on actual game outcomes, with cumulative totals and rankings posted in real time. Monthly rankings determine prize eligibility.

"Meaningful sales results are emerging in some offline channels with high consumer touchpoints," a Paldo official said. "We will continue to strengthen the competitiveness of Paldo Bibimmyeon through a variety of brand experiences."