Kia salesman Kim Hyung-su breaks 4,000-vehicle mark after 33 years on the job

A Kia salesman who averaged 121 vehicles a year has crossed the 4,000-unit mark in cumulative sales over a 33-year career.

Kia announced Wednesday that Kim Hyung-su, a senior auto consultant at its Seoul Southern Songpa branch, had achieved 4,000 cumulative sales and been named a "Grand Master." Kim is the 40th person in Kia's history to reach the milestone.

Kim joined Kia in 1993 and has spent all 33 years on the sales floor. He averaged around 121 vehicles a year over that period — roughly one sale every three days.

The "Grand Master" title is awarded to auto consultants who accumulate 4,000 sales over a long career. Kia presented Kim with a commemorative plaque and a vehicle.

"The drive behind this result was the consistency and dedication I put into meeting customers every single day from my very first day on the job," Kim said. "Going forward, I will stay true to that original spirit and approach every customer with sincerity."

Kia operates a tiered long-service sales recognition program for its sales staff. Consultants who reach 2,000 cumulative sales earn the title "Star," followed by "Master" at 3,000, "Grand Master" at 4,000 and "Great Master" at 5,000.

Separately, the company also runs the Kia Star Awards, which recognizes long-serving sales staff for their tenure and overall sales performance.