Taegeuk Pharma's 'Dominas' tops W200b in cumulative GS Home Shopping sales

LG Household said Wednesday that Dominas, a dark-spot care brand from its subsidiary Taegeuk Pharmaceutical, has surpassed 200 billion won ($145 million) in cumulative sales on GS Home Shopping.

Dominas is a dermocosmetic brand drawing on Taegeuk Pharmaceutical's 69 years of research and development expertise. It has grown rapidly through the home shopping channel, fueled largely by word of mouth since its launch.

The brand's best-selling Dominas Cream has ranked first in order sales within GS Home Shopping's cream category for five consecutive years since 2022, with a repurchase rate of 60 percent.

Dominas has been expanding its product lineup to meet a wider range of customer needs. In July, the brand introduced Dominas Cream 7X, which it says delivers more than three times the dark-spot reduction effect of the original. The lineup also includes Hyper P-Toning Ampoule and Bright Perfect Cover Cushion, both targeting hyperpigmentation, as well as an essence, sun care products and sheet masks.

"Building on this achievement, we will raise awareness of Dominas Cream's efficacy and aim to grow the brand into a leading global K-derma name beyond the domestic market," a Taegeuk Pharmaceutical official said.