Hanssung Auto pre-orders for Electric GLC top 700 units

Hanssung Automobile announced Thursday that pre-orders for the all-new Mercedes-Benz Electric GLC — the first fully electric model in the GLC lineup — have surpassed 700 units.

Hanssung and other Mercedes-Benz retail partners have been upgrading their operations across sales, service and marketing since adopting the brand's new retail model, "Retail of the Future" (RoF). Hanssung in particular has moved quickly to shift from a sales-centered approach to one focused on the customer experience, refining both its customer touchpoints and internal operations in line with the RoF transition.

The company has introduced Customer Experience Managers (CXMs) at its showrooms to oversee every stage of the customer journey — from the moment a visitor walks in through consultation, test drives and vehicle delivery. Hanssung is also investing in the advisory skills of its sales consultants, who are trained to understand each customer's lifestyle and needs and offer differentiated service tailored to them.

A Business Development Center (BDC) providing round-the-clock consultation serves as another key customer touchpoint, handling a wide range of inquiries and maintaining connections with customers outside the showroom. By extending its reach beyond physical locations, the company aims to ensure customers can connect conveniently whenever they need.

Hanssung is the only Mercedes-Benz retail partner to operate an "AS Academy," dedicated to developing the skilled technicians who determine service quality. This year, 63 new technical staff completed a four-week "Star Training" program covering theory, hands-on vehicle practice, on-the-job training at service centers and mentoring — a step-by-step curriculum designed to produce top-tier specialists on an ongoing basis.

The company is also broadening the customer experience beyond vehicle purchases and service into everyday life. Through its integrated loyalty membership program "Club Hanssung," it offers premium programs reflecting customers' tastes and lifestyles across sports, culture, arts and leisure.

Through the investments and changes made around the RoF transition, Hanssung aims to connect the entire customer journey — from vehicle exploration and consultation through purchase and delivery, maintenance and after-sales care, membership and lifestyle programs, and eventual repurchase — into a single, seamless experience.

"The RoF transition is not simply a change in how we sell vehicles — it is a process of building the customer-centered retail environment that RoF envisions," said Kim Marco, chief executive of Hanssung Automobile. "Through this transition, we will continue to deliver the finest mobility experience, one that embodies the enhanced values of Mercedes-Benz."

Meanwhile, the Electric GLC is the first vehicle to adopt Mercedes-Benz's dedicated electric vehicle architecture, MB.EA (Mercedes-Benz Electric Architecture), combining the GLC's distinctive identity with a cutting-edge electric drivetrain and intelligent, intuitive software.