Porsche restructures global sales organization from 5 regions to 4

Porsche announced Thursday that it will restructure its global sales organization as part of a broader overhaul of its sales and marketing operations. The new structure takes effect Oct. 1.

The number of global sales regions will be reduced from five to four. The German market, home to Porsche's headquarters, will be folded into the Europe region. Robert Ader, chairman of the Porsche Germany board, will retain his current role while taking on a newly created position overseeing all European markets.

The North America, Central America and South America sales organizations will also be merged. The newly formed Americas region will be led by Timo Resch, president of Porsche North America. Porsche China will maintain its existing structure under the leadership of Alexander Pollich.

Emerging overseas markets will also be reorganized. Porsche Korea CEO Matthias Buse will retain his current role while taking on an additional position overseeing overseas markets effective Oct. 1, covering key growth markets across the Middle East and Asia.

Buse is a global sales and management professional with more than 25 years of experience in the automotive industry, having held various positions at Porsche and the Volkswagen Group. He has built broad leadership experience in global markets, including as head of Porsche Taiwan and Porsche Hamburg.

Since taking over as CEO of Porsche Korea in October 2024, he has driven continued growth in the Korean market. Porsche Korea delivered a total of 10,746 vehicles in 2025 — up about 30 percent from the previous year — marking only the second time since its founding that annual sales have exceeded 10,000 units.

The company has also been accelerating its shift toward electrification, with electric models accounting for 66 percent of total Porsche Korea sales in the first half of 2026. It has continued to invest in network expansion, aftersales service and customer experience to build a foundation for sustainable growth in the Korean market.

Matthias Becker, member of the Porsche AG executive board for sales and marketing, said individual market competitiveness is a key driver of Porsche's continued growth. "This restructuring will strengthen the autonomy of each region, enabling faster decision-making while creating a foundation for more consistent execution of Porsche's strategy across global markets," he said.

The restructuring is accompanied by a series of personnel changes. Christiane Zorn, current head of overseas markets at Porsche AG, will become CEO of Volkswagen Group Africa effective Oct. 1.

Irina Kauk, current head of the Europe region at Porsche AG, will become CEO of Porsche Switzerland AG effective Jan. 1, 2027.

Holger Geermann, current CEO of Porsche Switzerland AG, will take over as head of Porsche Central and Eastern Europe.

Michael Kirsch, current head of Porsche Central and Eastern Europe, will become CEO of Porsche Australia effective Jan. 1, 2027, while Daniel Schmollinger, current CEO of Porsche Australia, will become CEO of Porsche France on the same date.

Dr. Jens Puttfarcken, current CEO of Porsche France, will retire effective Jan. 1, 2027, after nearly 30 years with the company.

As part of the restructuring, Porsche will also dissolve the existing central departments responsible for the Europe region and overseas markets. The move is intended to improve organizational efficiency and agility while giving individual markets greater responsibility.