CJ OnStyle builds out four-pillar global fashion portfolio

CJ OnStyle is strengthening its premium fashion business after completing what it calls a four-pillar global brand portfolio.

The home-shopping and e-commerce platform is building out its fashion lineup around four global names: Vera Wang and Barneys New York on the women's side, and Brooks Brothers and Rockport on the men's side.

Last month, CJ OnStyle exclusively launched Vera Wang in South Korea. The brand's 2026 fall/winter original collection, which debuted Saturday, generated about 2.5 billion won ($1.84 million) in sales during its first broadcast. The collection's signature "Arte Sheer Knit" sold at a rate of roughly 2.8 units per second while on air.

Barneys New York, which carries the heritage of the New York luxury department store, is also gaining momentum. In the first half of this year, apparel order values rose 107 percent year-on-year, while accessories climbed 156 percent.

On the men's side, Brooks Brothers and Rockport serve as the two anchors. Both brands are operated in South Korea by Brandworks Korea, a subsidiary of CJ ENM's commerce division, which runs CJ OnStyle. The company is expanding both labels into offline channels including department stores and outlet malls.

Brooks Brothers is pursuing collaborations that reinterpret its more than 200-year brand history through a contemporary lens. The label will release a series of limited collections — with Needles in September, Subak Vintage in October and Eastlogue in November.

Rockport, the American comfort footwear brand, is upgrading its functional shoe lineup. The company plans to broaden its customer base by adding design competitiveness to its core strength of comfortable wear.

CJ OnStyle intends to develop all four brands as a medium-to-long-term portfolio to sharpen its premium fashion edge, combining each brand's product strengths with the platform's content-commerce capabilities to expand both its customer base and product range.

"In the first half of this year, the average order value for the major global fashion brands carried by CJ OnStyle was about 47 percent higher than the overall fashion average," a company official said. "We will continue to offer differentiated fashion products and shopping experiences."