Hanse Motors hosts Manufaktur Made to Measure showcase for premium customers

Hanse Motors, the official Mercedes-Benz partner in Korea, announced Monday that it held the Manufaktur Made to Measure Showcase, a luxury private event for its top-tier premium customers, at the Cheongdam showroom in Seoul's Gangnam-gu. The Cheongdam showroom is a dedicated exhibition space for the S-Class and Mercedes-Maybach, and is the world's first to feature the "Exclusive Lounge Plus" concept.

The event centered on Mercedes-Benz's highest-tier bespoke customization program, Manufaktur Made to Measure, and was run as a private program for Hanse Motors VIP customers. About 20 customers were divided into two sessions, each featuring expert briefings and consultations, vehicle experiences, and lifestyle content including wine and fine dining.

The program opened with a dedicated vehicle presentation on the Mercedes-Maybach S-Class Made to Measure, introducing the philosophy and production process behind Manufaktur Made to Measure. Customers then met with dedicated sales consultants to explore their individual needs regarding the vehicle and personalization options in detail.

Manufaktur Made to Measure is MANUFAKTUR's highest-tier bespoke program, allowing customers to select their preferred colors, materials and details to create their own Mercedes-Benz. Beyond exterior color and two-tone combinations, customers can choose interior leather and stitching colors from a range of special hues exclusive to the program, and apply lettering, emblems and logos to floor mats, cushions, door sill panels and other areas throughout the vehicle to reflect their personal tastes.

What sets Made to Measure apart is that customers go beyond simply choosing from a fixed set of vehicles and options — they participate directly in defining the color and fine details to complete a car that is entirely their own. In Korea, orders are placed through one-on-one consultations with specially trained sales consultants, and the Hanse Motors Cheongdam showroom is one of three official domestic locations where customers can experience this service.

Hanse Motors also incorporated a lifestyle program into the event, aiming to give customers a space to discover and experience their individual tastes beyond the vehicle itself. A wine class was held with a professional sommelier, and a fine-dining pairing by Chef Kang Min-cheol rounded out a private experience combining automotive and culinary enjoyment.

"The distinctiveness that Mercedes-Maybach pursues is only fully realized when the taste and individuality of each customer is added to it," said Kim Marco, chief executive of Hanse Motors. "Through this Made to Measure Showcase, I hope customers will have the special experience of completing a one-of-a-kind vehicle built entirely to their own standards and preferences."

Meanwhile, Hanse Motors has been expanding its touchpoints with high-end customers through a range of marketing activities, including a pop-up exhibition of the new Mercedes-Maybach S-Class in collaboration with Banyan Tree Club & Spa Seoul.