SAP Korea extends sponsorship deal with LPGA golfer Jeon In-ji

SAP Korea has extended its official sponsorship agreement with LPGA golfer Jeon In-ji through next year.

SAP Korea said Monday that the renewal ceremony was held Saturday at Asiana Country Club during a VIP customer golf event. The extension builds on a partnership that began in 2017.

"SAP's steady support and trust over the past 10 years allowed me to focus even more on the tour," Jeon said. "Having walked this road together for so long, I will repay SAP and my fans with strong performances and consistent play going forward."

What began as a sponsorship has grown over roughly a decade into a long-term partnership built on mutual support. Jeon has remained competitive this season, contending at major championships and recording multiple daily-best scores across various tournaments.

SAP maintains a broad portfolio of sports partnerships worldwide. The company is an official partner of the Formula 1 Mercedes-AMG Petronas team and holds a long-term partnership with German football club FC Bayern Munich. Through these relationships, SAP supports teams and athletes in achieving peak performance through technology innovation.