SK Magic slashes subscription fees on 5 water purifiers by half ahead of Chuseok

SK Magic will cut subscription fees by up to 50 percent for 18 months on five water purifier models ahead of the Chuseok holiday. The company is expanding a discount campaign it ran last month on two ice purifiers to cover its broader water purifier lineup, targeting consumers looking to replace home appliances during the holiday season.

SK Magic, the health platform brand of SK Intellix, announced Monday that it will run a "Chuseok Special Promotion" through Sept. 30. The offer covers five water purifier models, including the MEGA ICE water purifier with ice and the Two Water purifier. Customers who subscribe to any of the eligible products will receive a 50 percent discount on their monthly subscription fee for up to 18 months.

The company will also hold a prize draw for customers who request a product consultation during the promotional period. All consultation requests will be automatically entered into the draw, with prizes awarded to 1,000 winners. The top prize is up to 1 million SK Magic points.

SK Magic is also running a "switch reward" aimed at customers currently using rival products. Those who cancel a competitor's subscription and sign up for an SK Magic product will receive up to 350,000 Naver Pay points. The promotion also covers the New Mini water purifier, the All Clean air purifier, the Full Stainless Spa bidet and the Walkerhill mattress.

SK Magic has been running a series of discount campaigns to build its water purifier subscriber base. The "MEGA ICE FESTA," held from Aug. 19 to Aug. 31, offered up to 50 percent off subscription fees for 18 months on the MEGA ICE water purifier with ice and the MEGA ICE Mini. That event offered up to 30,000 Naver Pay points; the current Chuseok promotion broadens both the range of eligible products and the scope of customer benefits.

"We have prepared subscription discounts and point rewards for customers considering gifts for their parents or appliance upgrades for the holiday," an SK Magic official said. "We will continue to introduce a variety of products and promotions going forward."