First product is 80-pack nut gift set priced at 29,900 won
Overseas direct sourcing keeps prices competitive
Lotte Mart and Lotte Super said Wednesday that they have launched chuseok gift sets under their private brand "Oneul Joeun," which roughly translates to "good today."
Oneul Joeun, introduced in 2023, is a private brand spanning both food and non-food categories. Until now, it has focused mainly on everyday grocery items. Starting with this year's chuseok, the brand has expanded into holiday gift sets as well.
The first product is the "Oneul Joeun Everyday Nuts 80-Pack Gift Set," priced at 29,900 won. Lotte Mart and Lotte Super secured price competitiveness through overseas direct sourcing, carefully selecting overseas partners and streamlining the import, blending, small-packaging and finished-product processes into a single system.
The set's composition also stands out for its appeal to customers. While similar-priced nut sets typically contain 30 percent almonds or less, this one uses 40 percent almonds, along with macadamia nuts and roasted cashews. "As the name 'Oneul Joeun' suggests, we focused on product value and practicality," said Oh Se-woong, head of the private brand and import-export division at Lotte Mart and Lotte Super.
spa@heraldcorp.com
