CJ Olive Networks gains 124,000 new members with CJ ONE 'Wonder Series'

CJ ONE, the lifestyle membership platform run by CJ Olive Networks, has attracted about 124,000 new members over roughly two months through its "Wonder Series" promotion.

CJ Olive Networks said Wednesday that the campaign drew a cumulative 1.1 million unique visitors during the promotion period.

The Wonder Series, launched in July, offers a different benefit each month on dates containing the number "1" through the CJ ONE app. Wonder Week offers everyday-use perks on the 1st, Wonder Raffle holds prize drawings on the 11th, and Wonder Quiz lets members solve quizzes for points and partner-brand benefits on the 21st.

Coupon downloads for the Wonder Week events held with Tous les Jours and Mega MGC Coffee in July and August combined topped 340,000. The number of members who earned or used points at least once through CJ ONE partner merchants in August also rose 63 percent from a year earlier.

Along with the influx of new members, the number of members earning and using points also increased. CJ Olive Networks said it expects benefits tied to partner brands to keep drawing users to the CJ ONE app and translate into actual membership use.

CJ ONE will continue the Wonder Series in September. This month's Wonder Week runs from Sept. 7 to Sept. 11 in partnership with self-photo studio brand Photoism.

During the event period, the first 100,000 members to log into the CJ ONE app will receive a 50 percent discount voucher for Photoism. Wonder Raffle and Wonder Quiz will follow in turn, with details on prizes and partner-brand benefits to be announced through the CJ ONE app.

CJ Olive Networks said it expects the campaign to draw younger members who mainly use self-photo brands into the CJ ONE app and turn that traffic into actual membership use.

"We have confirmed that benefits closely tied to daily life can drive new visits and usage," said Lim A-jin, who oversees CJ ONE. "We plan to keep offering benefits that accompany our members' daily lives through collaborations with a variety of partner brands."

Meanwhile, CJ ONE this month partnered with Naver Pay to launch a linked membership service. Registering CJ ONE on the Naver Pay app or website allows users to earn or use CJ ONE points when paying at offline partner merchants such as CJ Olive Young, CGV and Tous les Jours.