Cold snap boosts sales: Musinsa says lightweight padded jacket sales jumped eightfold in August

Musinsa said it is running the "'26 FW Lightweight Padded Jacket Festival," a promotion featuring new fall-winter lightweight padded jackets, through Sept. 19.

The promotion brings together outdoor brands such as The North Face and National Geographic, casual and unisex brands including Nautica, and Musinsa's own labels Musinsa Standard and Musinsa Standard Woman. It also features products sold exclusively through Musinsa. According to Musinsa, transactions in the lightweight padded jacket category rose 718 percent in August compared with the same month last year.

Musinsa is offering discount coupons of up to 30 percent, which can be combined with a separate cart discount coupon of up to 10 percent. The company has also prepared "relay time deals," special offers rolled out in 48- and 72-hour windows. "We hope customers can get an early look at new lightweight padded jackets from a variety of brands at attractive prices," a Musinsa representative said.