KT is giving 88 children the chance to serve as player escorts for South Korea's national football team, through its long-term-customer program.
KT said Thursday it will give 88 children the opportunity to escort national team players at upcoming friendly matches, as part of the program for its long-term customers.
The player escort program allows children to walk onto the pitch alongside national team players before kickoff.
KT will offer the experience at two September matches: against Ecuador at Suwon World Cup Stadium on Sept. 24 and against Uruguay at Seoul World Cup Stadium on Sept. 28. It will also be held against Venezuela at Ulsan Munsu Football Stadium on Oct. 2 and against Uzbekistan at Yongin Mireu Stadium on Oct. 6.
KT included three matches in the Greater Seoul area — in Seoul, Suwon and Yongin — along with the Ulsan match. This allows customers in both the Ulsan region and the metropolitan area to take part at a stadium near them.
KT is running the program as a family invitation, letting children of its long-term customers enter the stadium alongside the players while their guardians watch the match together.
Long-term customers with children ages 6 to 10 can apply, with 22 children to be selected for each match, for a total of 88. Winning families will receive tickets for one child and two guardians to watch the match together, with a total of 264 customers and family members to be invited.
Applications are open through the long-term-customer benefits section of KT's website until Monday, and winners will be individually notified Sept. 17. Customers whose combined mobile, internet and IPTV subscription periods total five years or more are eligible to apply.
Alongside the player escort experience, KT is also running a customer invitation program for a camping zone at KT Wiz Park. Selected customers can watch a baseball game while enjoying a barbecue meal in a dedicated camping area at KT Wiz Park in Suwon. The camping zone is equipped with tents, camping chairs and electric grills.
Along with the sports and cultural experience program, KT also runs a coupon-based benefits program that offers discounts on Millie's Library as well as data and V Coloring vouchers.
Kim Young-geol, managing director and head of the Customer Business Unit within KT's Customer Division, said, "We wanted to show our gratitude to customers who have used KT for a long time by giving their children a special experience of walking onto the pitch with national football team players." He added, "We will continue to expand a variety of hands-on programs that customers and their families can enjoy together."
Meanwhile, the program, which KT has run since 2024, is part of the company's broader appreciation initiative for long-term customers. That initiative combines a coupon-based benefits program offering 15 types of perks across KT's subscription, mobile, internet and TV services with monthly invitations to cultural events for long-term customers.
woo@heraldcorp.com