BTS rivals Beyonce, George Strait in US concert market

World-renowned pop star Beyonce and country legend George Strait now share the spotlight with BTS, often dubbed "the 20th century Beatles," as the group reshapes the US live concert market.

According to Billboard's Boxscore tally of the highest-grossing concerts ever held at 30 NFL stadiums across the country, BTS holds the all-time revenue record at four different venues.

The group's biggest showing came at Allegiant Stadium in Las Vegas, where four shows in May generated $49.5 million in revenue and drew 246,000 fans, making it the highest-grossing concert in the stadium's history. BTS's 2022 concert there, which brought in $35.9 million, ranked second, meaning the group holds both the No. 1 and No. 2 spots at that venue.

BTS also topped the all-time rankings at Gillette Stadium in Foxborough ($28.7 million), M&T Bank Stadium in Baltimore ($27.6 million) and Raymond James Stadium in Tampa ($40.7 million). The group surpassed rock bands Metallica and U2 as well as pop icon Billy Joel at those venues. At MetLife Stadium near New York, the group earned $31.8 million, placing third behind Beyonce.

In this tally, BTS accumulated $214.2 million in revenue over six shows, ranking third among all artists in total earnings.

Beyonce took first place with $556.3 million from 16 shows, topping the charts at seven stadiums including MetLife Stadium ($70.3 million), SoFi Stadium ($55.7 million) and Mercedes-Benz Stadium ($55.4 million). George Strait came in second with $214.6 million, leading at seven venues including Nissan Stadium ($31.7 million) and AT&T Stadium ($28.4 million).

BTS trailed George Strait by just $400,000, despite performing only six shows, less than half of Strait's 13. In terms of per-show turnout and revenue density, BTS has demonstrated some of the highest productivity in the US live market.

BTS also scored a rare double debut atop the latest charts released by Pollstar, the US concert trade publication, with "BTS World Tour 'Arirang'" landing at No. 1 on both the LIVE75 and Global Concert Pulse rankings.

On LIVE75, which measures average ticket sales per show over the past 30 days, BTS sold an average of 72,004 tickets per show across six performances. The shows took place at three US stadiums — MetLife, M&T Bank and Gillette. That figure is more than 1.6 times higher than the roughly 40,000 tickets sold per show by major Western acts. These included Noah Kahan (No. 2), Karol G (No. 3) and Chris Brown & Usher (No. 4). Country singer Riley Green (No. 7, 20,489) and pop band Jonas Brothers (No. 14, 13,945) also appeared on the chart, but the gap with BTS remained wide.

On the Global Concert Pulse, which measures profitability, BTS topped the chart with an average of $12.7 million in revenue per show across 18 concerts over the past three months. That is $3.3 million more per show than second-place Karol G ($9.4 million), who is currently on her stadium tour "Tropitour."

Also on the chart, HYBE labelmate ENHYPEN ranked 19th with $2.3 million per show on its "Blood Saga" world tour. British folk rock band Mumford & Sons followed at No. 23 with $1.8 million per show.

BTS kicked off the tour in April at Goyang Sports Complex in South Korea. The group will continue with 14 shows across five South American cities, starting in Bogota, Colombia, on Oct. 2.