Lotte Rental named top job creator for 2nd straight year

Lotte Rental said Friday that it has been selected as one of the "2026 Republic of Korea Top Job Creators," an annual recognition organized by the Ministry of Employment and Labor. This marks the second consecutive year the company has received the honor.

The Top Job Creators program identifies and rewards companies that have led the way in job creation, work-life balance and improving employment conditions, selecting 100 private companies each year.

Lotte Rental has consistently expanded new hiring to secure future growth drivers and support young talent entering the workforce. Of the 150 new employees hired in 2025, 116 were 34 or younger, accounting for 77.3 percent of the total.

The company has also worked to build a horizontal, flexible organizational culture to help retain talent. Through its internal communication platform, Happy Lounge, employees can freely share opinions, which the company actively incorporates into policy and workplace improvements so that staff feedback leads to real change.

In addition, the company's biannual Leader Day program supports employees with three hours of early leave and an activity allowance to foster natural communication and camaraderie among staff. Its Happy Friday program also allows two hours of early leave twice a month, supporting adequate rest and work-life balance.

Lotte Rental operates a wide range of family-friendly programs tailored to different life stages so employees can maintain a stable balance between work and family. The company raised the maximum age of children for parental leave eligibility from 8 to 12, and employees can take up to two years of parental leave. It has also introduced a separate leave system for employees who must relocate abroad with family due to a spouse's overseas assignment.

The company has also expanded eligibility for child care leave. Previously limited to some employees with children in the early years of elementary school, the program is now open to all employees with children age 12 or younger, or in sixth grade or below.

Lotte Rental also provides practical support for pregnancy, childbirth and infertility treatment. Employees in their eighth month of pregnancy receive up to 500,000 won ($374) per month in transportation support, including taxi fares, for safer and more comfortable commutes. The company also pays 2 million won in congratulatory money upon childbirth.

Employees struggling with infertility are guaranteed up to one year of infertility leave in addition to legally mandated infertility treatment leave. The company also provides 1 million won per person toward infertility treatment costs.

These programs are reflected in actual usage rates. Among employees who gave birth last year, the parental leave usage rate was 94.2 percent for women and 68.1 percent for men. The return-to-work rate after parental leave for both male and female employees stood at 96.6 percent. Based on these results, Lotte Rental has received family-friendly certification from the Ministry of Gender Equality and Family three consecutive times.

"It is meaningful that our efforts to create quality jobs where young talent can develop their capabilities, and to improve the work environment so employees can achieve work-family balance at each stage of life, have been recognized again this year, following last year," a Lotte Rental official said. "We will continue to develop and operate programs that boost employee satisfaction and engagement and support mutual growth, building a corporate culture that is a good place to work."

Meanwhile, Lotte Rental has been expanding its marketing activities across various fields to broaden customer touchpoints. This includes recently establishing the first regional hub for its used-car retail brand T Car in Busan as part of efforts to expand its nationwide service network.