Hankook & to run 'Hankook' battery booth at car culture event GAJU

Hankook &, the operating holding company of Hankook & Group, said Friday it will run a booth for its "Hankook" battery brand at the car culture event GAJU (GAS & JUICE by DRIVE). The event is set to take place Saturday at Korea Techno Ring in Taean-gun, South Chungcheong Province.

GAJU is a car meet event hosted by DRIVE, Hankook & Group's motor culture brand. Following two previous car meets held in Seongsu-dong, Seoul, in April and in Incheon in June, this edition will feature a range of programs. These include vehicle exhibitions, a Mobil 1 drift show run, drift taxi rides, straight runs and track driving.

The event draws supercar and tuning-car owners along with car enthusiasts. Hankook & designed hands-on programs that let visitors experience the strengths of Hankook Battery's high-performance Supreme AGM product. The flagship program, "Battery Tap Tap," is an interactive game in which participants continuously strike a target for 13 seconds to charge a battery gauge to 100 percent.

Supreme AGM is a premium battery designed for ISG vehicles, which undergo frequent starts and rapid recharging, as well as hybrid and electric vehicles and high-load electrical environments. It applies an AGM structure that fixes electrolyte in a fiberglass mat, along with a low-resistance grid design, to improve charge recovery speed and the durability needed for repeated use.

Through the game, Hankook & aims to give visitors an intuitive sense of Supreme AGM's powerful starting performance and charging efficiency. Participants who complete the mission will receive a fast-charging power bank, and those who take part in a social media verification event will get a can cooler.

"We prepared this program to directly showcase the performance and brand value of Hankook Battery on the scene where customers with strong interest in automobiles gather," a Hankook & official said. "We plan to continue expanding our touchpoints with customers through various online and offline marketing efforts and provide a differentiated brand experience unique to Hankook Battery," the official added.

Hankook Battery, built on more than 80 years of accumulated technology, supplies high-performance products, including premium AGM batteries, to about 450 customers in around 100 countries worldwide. The company is strengthening its competitiveness in global markets on the back of its Daejeon and Jeonju factories in South Korea. It also operates a US production base, the only one of its kind in the domestic lead-acid battery industry.

Meanwhile, Hankook & is actively recruiting talent to create quality jobs and drive sustainable growth. The company will hire new employees from Sept. 23 to Oct. 5 across seven recruitment categories in business support, safety production technology, quality and supply chain management.