SK Telecom hosts 'Adventure Day' for 3,000 long-term customers at Lotte World

SK Telecom exclusively rented out the entire indoor section of Lotte World Adventure for a late-night event, inviting 3,000 long-term customers and their guests.

The company said Monday it held the "T Long-term Customer Program Adventure Day" from 11 p.m. Saturday through 5 a.m. Sunday.

The event was part of SK Telecom's "T Long-term Customer Program," which the company expanded and revamped this year. Customers who have subscribed for 10 or more years were eligible to attend, along with guests of their choosing.

Participants had access to 11 of Lotte World's popular indoor attractions and took part in hands-on events including "T Bingo," "National Long-term Customer Talent Show," a "Time Capsule Shop" and a "T Mobile Payment Booth."

Through the program, SK Telecom offers seasonal benefits tailored to customers' tastes and lifestyles. This year's lineup has included "Forest Stay Day" in spring, "Table Day" and "Concert Day" in summer, and "Adventure Day" in autumn.

At the talent show, Kim Tae-jin took the top prize for a performance titled "Running Across the Sky." "I am grateful that SK Telecom created such a meaningful occasion for its customers," Kim said. "I will continue to stay with SKT for a long time to come."

SK Telecom plans to hold a "Musical Day" in December, reserving an exclusive showing of the musical "Chicago" for long-term customers.

"We prepared Adventure Day so that customers who have been with SKT for a long time could create happy memories with the people who matter most to them," an SK Telecom official said. "We will continue to develop a wide range of programs that make our customers feel proud to be with SKT."

Meanwhile, SK Telecom aims to pursue quality growth centered on customer lifetime value through efforts to attract new customer segments and run differentiated campaigns. In July, the company overhauled its overall pricing structure with the launch of an integrated 5G and LTE rate plan, and has been working to enhance customer value by improving the user experience and service accessibility.