KGM wraps up official sponsorship of 2026 Run Seoul Run marathon

KG Mobility said Monday it successfully concluded its on-site events as an official sponsor of the 2026 Run Seoul Run marathon, held Sunday at Seoul Plaza alongside more than 12,000 runners.

Now in its 20th edition, the 2026 Run Seoul Run is a wellness running festival held through the heart of Seoul. This year's event carried added significance through a tie-in with a global mental health awareness campaign, with a portion of entry fees donated to the cause.

The race started at Seoul Plaza and wound through Jongno and along Cheonggyecheon, with separate 10-kilometer and half-marathon (21-kilometer) categories. Drum performances and samulnori acts were staged at various points along the course, and post-race programming included cool-down stretching sessions, a lucky draw and medal engraving.

KGM provided its eco-friendly Musso EV as the lead vehicle to help ensure participant safety throughout the race, while the Musso served as an operations vehicle to support the smooth running of the event.

The company also set up a booth at Seoul Plaza where runners could take part in on-site activities. Participants received running fashion items such as headbands and tattoo stickers, and a photo wall event invited finishers to share commemorative photos on social media. A prize draw offered selected participants a three-night, four-day test drive of either the Torres or the Actyon.

"It was meaningful to create a space where we could communicate directly with customers through an outdoor setting and let them experience the KGM brand up close," a company official said. "We will continue to pursue sports marketing that creates synergy with the brand."

KGM has been steadily expanding its sports marketing efforts to broaden brand exposure. Following the 2026 UCI Mountain Bike World Series in May, the company sponsored the 15th KG Ladies Open golf tournament in August. In October, it plans to take part in the 2026 Pyeongtaek Port Marathon, a race set against the backdrop of Pyeongtaek Port that draws recreational runners and competitive marathoners from across the country.

Meanwhile, KGM has been widening its customer touchpoints through a range of marketing activities, including a recent appearance at EV Trend Korea 2026 at COEX in Gangnam-gu, Seoul, where it showcased its electrification lineup of electric vehicles and hybrids.