'My Car Shopping Festival' runs through Oct. 1
One Hyundai Avante CN7 used car up for grabs in free draw
All entrants receive 200,000-won discount coupon
Returning buyers get six months of additional warranty
Auto Inside is running a Chuseok promotion offering a used Hyundai Avante as a prize, along with vehicle discounts and extended warranty benefits.
Auto Inside, a company-owned and certified used-car platform operated by mobility services firm Auto Hands, said the "2026 My Car Shopping Festival" will run from Monday through Oct. 1.
The headline event is a free entry draw open to anyone — no vehicle purchase required. Auto Inside members who consent to receiving marketing information and register for the event will be entered into a lottery for one used Hyundai Motor Avante (CN7). The vehicle's original new-car price was 19.71 million won ($14,600).
All entrants will also receive a 200,000-won discount coupon redeemable on a used-car purchase. However, the coupon applies only to vehicles sold at special promotional prices under the "Ppanjjak Deal" flash-sale program, not to all vehicles.
The Ppanjjak Deal, previously available only from 10 a.m. Tuesday through midnight Thursday each week, will be expanded during the festival period. Select vehicles will go on sale at discounted prices every day, though sales may end early once stock for each model runs out.
Returning customers who previously bought a vehicle through Auto Inside can also take advantage of a loyalty benefit: purchasing a Ppanjjak Deal vehicle again entitles them to six additional months of coverage through the Auto Inside Warranty program. Imported vehicles and certified used cars that already come with a standard six-month free warranty are excluded.
A showroom consultation benefit is also available. Customers who book an in-person consultation through Naver and then purchase a Ppanjjak Deal vehicle will receive 50,000-won in Naver Pay credits, on a first-come, first-served basis for the first 30 buyers after the festival ends.
A post-purchase satisfaction survey is also planned. Ppanjjak Deal buyers will be invited to complete a questionnaire one month after the festival closes, with participants receiving a 10,000-won gift voucher.
"We designed this promotion so that customers can enjoy richer, more tangible benefits when buying a used car during the Chuseok season," Auto Hands CEO Kim Seong-jun said. "We have prepared a range of perks customers can really feel — particularly through the Ppanjjak Deal, where they can find vehicles at reasonable prices — and we will continue to raise customer satisfaction through differentiated service going forward."
Auto Inside has also been stepping up interior care during its used-car refurbishment process. Last month, it began applying a dedicated in-car air freshener to certified used vehicles that have undergone sterilization and deodorization treatment in partnership with Cesco.
kwater@heraldcorp.com