Lotte Department Store to host 'Seoul 100K' pop-up at Lotte World Mall

Lotte Department Store said it will operate a "2026 Seoul 100K X Adidas" pop-up store at the atrium on the first floor of Lotte World Mall in Jamsil, Songpa-gu, Seoul, from Wednesday through Monday.

The pop-up is tied to the Seoul 100K, one of South Korea's premier trail-running races, and offers visitors a chance to experience Adidas running content. The race takes place Saturday and Sunday around Gwanghwamun Square, drawing about 2,700 domestic and international runners across 20-, 50- and 100-kilometer distances.

The pop-up is built around Adidas' main concept of "Road to Trail," with running and trail activities at its core. More than 115 Adidas footwear, apparel and accessory items tailored to those disciplines will be on display.

Visitors can use a customization printing service to add text or designs to products. Mini games and a vending machine event will give away running essentials such as arm sleeves and bandanas.

"We will collaborate with a variety of sports brands to present differentiated content that can only be found at our department store," said Park Ok-woo, head of the sports division at Lotte Department Store.