Beanpole launches FW campaign with Kim Seon-ho, Jeon So-young

Beanpole, the classic casual brand under Samsung C&T's fashion division, announced Tuesday the launch of its 2026 fall-winter campaign, "Into Your Essentials."

The campaign is rooted in the philosophy of "essentialism" and reinterprets classic style accordingly. Actors Kim Seon-ho and Jeon So-young front the campaign, which captures their relentless pursuit of the essence of their craft. The brand's "Seoul Classic" lineup features Harrington jackets, wool jackets and trench coats alongside Oxford shirts, argyle and Fair Isle knitwear, and denim and chino pants.

Beanpole has also expanded its essentials range. Highlight products include the Better Days Cardigan, distinguished by button-slit details at the sleeve hem; the Better Fit Quarter-Zip, featuring a structured silhouette and a mini logo; and the Soft Touch Shirt, crafted from smooth poplin fabric in a relaxed fit.

Customers who purchase outfits worn by the two actors on SSF Shop through Sept. 28 will receive a 10 percent discount coupon. The first 100 buyers will also receive a 10,000 won ($7) cashback benefit.

Won Eun-kyung, head of Beanpole at Samsung C&T's fashion division, said the brand would "continue to offer classic wear that accompanies customers through their everyday lives and life journeys."